GBA

Empower, Network, Succeed

Transforming GBA’s brand and marketing to empower Africa’s annual premier business event.

The Hurdle

Global Business Africa (GBA), an annual event based in Angola, faced the challenge of establishing a strong and cohesive brand presence. Despite its crucial role in connecting African businesses with global markets, GBA lacked the quality marketing and branding needed to effectively communicate its value and attract key stakeholders. Without a compelling brand identity and strategic marketing approach, the event struggled to maximize its impact and reach.

The Discovery

We recognized that GBA’s potential as a platform for promoting trade, investment, and collaboration was being hindered by a fragmented brand image and inconsistent messaging. The event needed a unified, professional brand that resonated with its diverse audience—ranging from government entities and trade organizations to multinational companies. Understanding the importance of clear communication and strong visual identity in establishing credibility and attracting participants, we saw an opportunity to reposition GBA as a leading event on the global stage.

The Fix

We stepped in to redefine GBA’s brand and marketing strategy. Our approach involved crafting a compelling brand identity that reflects the event’s mission of connecting African businesses with global markets. We developed a cohesive marketing campaign that highlights GBA’s key activities, including networking events, business expos, and webinars, while also emphasizing its strategic partnerships with governments, trade organizations, and multinational companies. Through targeted promotions, enhanced visual branding, and consistent messaging, we elevated GBA’s presence, making it a must-attend event for stakeholders across the globe